Are You Stuck in an Email Delivery Hell? Here’s How to Get Out.
You’ve mapped out your entire funnel, written a series of carefully crafted emails, and spent hours brainstorming the very best headlines. After some serious blood, sweat and tears have been invested, you finally hit the send button and sit back to watch how your campaign performs.
To your horror, a huge chunk of your emails are never even delivered! A fifth of your recipient list never even had a chance to read your genius subject line because your message was blocked or sent to the JUNK folder!
Why opting for email delivery services isn’t a good solution?
You have no idea what’s wrong. You don’t buy lists. You only send to contacts who opted in to your list. You’re not asking people to wire money to you in Nigeria. Even though you’re only trying to send out valuable content and special offers, it seems to be a total roll of the dice whether your carefully crafted emails end up in your contact’s inbox or their spam folder!
You’ve got to do something about this problem, so you start looking into email delivery services that promise to improve your inbox placement rates. The problem? They’re pricey, and you’re not sure whether to believe the huge promises.
You wish you could take care of the problem yourself, but you don’t have time to become an expert on servers, IP addresses and ISPs. There has to be something you can do to prove that you’re not a spammer, right?
What’s the solution then?
A sustainable solution to your email headache isn’t complicated.
Reduce your complaint rate:
Making sure that your customers and leads actually receive the email messages you’re sending them is really a simple matter of keeping your complaint rate low by setting accurate expectations and letting opt-ins know what they’re signing up for, making it easy for them to unsubscribe and only sending valuable content.
By reducing your complaint rate, you can take back your sender reputation and enjoy the highest delivery rates available.
As Landon Ray, Founder and CEO of ONTRAPORT, says in Getting Your Email Delivered,
“Your reputation lives and dies by the click of a ‘this is spam’ button. The ideal number of complaints is less than .1 percent… that’s one in a thousand. Not a lot of wiggle room.”
How would reducing your complaint rate affect your marketing efforts?
It would:
- Allow you to get more emails into the inbox, so you can see a higher ROI on every single email campaign you make.
- Reduce the number of emails blocked and sent to the spam folder, so you don’t waste time on unread messages.
- Let you stay in touch with every single one of your customers and leads, so you don’t miss any opportunities to build long-term loyalty.
- Improve your reputation among mailbox providers, so you enjoy long-term email deliverability success.
- Make sure your new contact follow-up emails are never lost or sent to spam, so you never disappoint a new contact who was excited to hear from you.
Even if you’ve been frustrated by undelivered emails in the past, you can get your sender reputation in order now and take care of your email delivery problem for good! To learn more about easy strategies to reduce your complaint rate, check out Getting Your Email Delivered.
The post How To Get Your Emails Delivered? appeared first on Startup Champ.