Business Automation Success Kit – A Free but Great Business Tool

How to Make Sure You Never Forget to Follow Up With Customers – Without Stressing Yourself Out!

Ever feel as though you rely on mountains of sticky notes, mile-long to-do lists and an inbox full of emails to run your business?

Daily Struggle of Keeping Track of Everything

Bringing in more leads for your business is a daily struggle. Cold calling, outbound prospecting on Linkedin, or trekking to networking event after networking event takes up a huge chunk of your workweek, time that you’d rather be spending on strategic projects to make your business better in the long run.

Hitting the pavement hard does pay off with a few new interested contacts, but then you have to face the struggle of remembering to individually follow up with each of them. You know that staying in touch with them regularly is crucial for actually selling, but it’s difficult checking in with them on schedule and remembering where each individual contact is in the buying cycle.

You wish you had the time to make more quality connections with your most interested prospects, but you spend so much time keeping track of everyone that you have no idea who you should be spending your time on!

A contact form or a black hole?

You might be too embarrassed to admit it, but is that “Contact Us” form on your website actually just a black hole for leads?

Maybe your old assistant (who quit six months ago) was the only one who knew how to retrieve those leads from the back-end of your site, and no one ever figured it out after that. Or maybe you see those form fillouts trickling into your inbox day after day while you’re trying to spend time working on something else, and before you know it it’s been six days since you actually took the time to respond to any of them?

Is there any solution? – Automation 

Instead of slaving away over your inbox, the solution to reliable, easy follow-up is to build basic, repeatable processes and systems that keep track of every task you do. Processes give your business structure and give you control over the endless details by removing the burden of having to remember what must be done next for each customer or lead.

Once you’ve got reliable systems in place, you can introduce automation and watch your time investment shrink even more!

In The Business Automation Success Kit, Jake Hower explains: “It’s not about working harder IN your business. It’s about working harder ON your business. Rather than waking up with late-night sweats, build systems in your business designed to do the work. Business-building is really system-building.”

How does system-building actually benefit your business?  

According to data from Yesware, when following up with potential customers, most emails are toast after 24 hours – so it’s crucial to reach out again if you don’t want to miss out on the sale. (Source)

70% of unanswered sales email chains end after only one email! Following up again pays off – you have a 21% chance of getting the second email answered. (Source)

If you had to rely on your memory to go back and contact all the new leads who didn’t make a purchase after your first email, do you think you’d be able to remember to do it each time?

Even if you did, how much time would you spend making sure it got done? An automated system is the answer – set emails to go out automatically to leads who didn’t make a purchase after a few days, and you’ll spend much less time following up one-on-one.

According to The Business Automation Success Kit, “The big advantage of having a sales system like this in place is that once it’s there, you can cut your emails by 95%.”

How Business Automation Success Kit Can Make Your Life Easier? 

Here are a few simple ways building and automating processes can make your life easier as an entrepreneur. Automated systems can:

• Take care of replying to potential customers right away, so that you don’t have to drop what you’re doing to make sure they get an answer.
• Follow up periodically with leads over time with minimal attention required on your part, so you don’t have to rely on your memory to check in with them on schedule.
• Send customers personalized emails with info they’ll find relevant, so you can build loyalty and establish a solid relationship with them over time.
• Automatically send customers information about their purchase, so you don’t have to rely on huge checklists and folders of paper to quickly get customers the right information.
• Nurture existing leads into customers, so you don’t have to spend hours every week searching for new opportunities.

To learn more about building processes that make it easier to run your business, take a look at the free Business Automation Success Kit. Do yourself a favor: get rid of those post-it notes and to-do lists, and replace them with smart processes.

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