5 Strategic Ways to Make Your Startup Blog Hold Out Among Others

Building a startup from the scratch requires a lot of promotion. Without proper marketing, no matter how unique and sensational your startup idea is, it won’t reach the masses. Most of the startup businesses are lucky to get funding from Angel Investors for promotion and marketing while many other startup businesses have to manage on its own.

The best and the most effective way to promote your business economically is to initiate a startup blogging where you can post latest updates and news about your startup product or service as well as attract a lot of visitors to come and check out your new startup as well.

However, with so many startup businesses launched all over the globe and millions of blogs circulating over the web, your startup blog must stand out to get attention from your targeted audience.

So, let me tell you a few effective startup blog tips that would help your startup blog standout distinctively among other blogs:

1. Use WordPress Platform for Your Blog 

For those who are not aware of WordPress should know that it is the most widely used blogging platform around the globe. The reason for its popularity is that it allows the user to customize the blog in multiple ways with some tweaks as well as also provides an array for different themes and a huge directory of WordPress plugins.

These plugins can be simply installed on your blog to offer various customizations which otherwise would require a lot of coding and expertise from web developers. WordPress is an open source platform which makes it the most economical as well as reliable blogging platform out there.

2. Create Interesting Content

Once your blog is set, the next most important thing is to publish quality content. The main purpose of having a startup blog is to connect with the audience especially the potential client base for your startup in the future.

Creating interesting and engaging content will not only gain attention from the targeted audience but it will also encourage them to visit the blog again and again.

The best way to create such amazing content is to identify the problems that your startup is designed to solve and try to solve the problems via blog posts on your blog.

You can always lure the readers to your startup product or service as the ultimate solution to their problems. Chances are that your startup would have multiple competitors who have adopted the same strategy. Hence, you need to be more creative in offering a fresh perspective in order to share original ideas.

Also, the key here is to write killer headlines because headline is the first thing that would attract the attention of the audience and make them click the link to your blog. However, creating killer headlines can be a tough job but you can always follow these copywriting tips to help your blog stand out.

3. Build Networks Using Social Media 

People wouldn’t just visit your blog no matter how creative contents you published on your blog unless and until it builds some social media buzz. As a startup company, it is highly important to develop a buzz over social media about the product or service.

Developing good connections through strategic networking on Facebook, Twitter, LinkedIn, and Pinterest, you can easily set up a platform ready to share your amazing content that would not only attract the audience but also encourage them to share it further in their own networks.

Chances are that these connections would also include some key influencers from within the industry who may be impressed by your startup and help in marketing and promoting your product or service for free within their exclusive networks making your startup, the next big thing in the industry.

You can also use some of the best social media tools or plugins such as Facebook Like Box, Twitter Stream and Social Media Share Buttons to integrate the social factor onto your startup blog effectively.

4. The Design Element 

Another importance aspect that makes your startup blog standout and gain more attention is its design. It is no rocket science that something which is more attractive or unique garners more attention from the people.

This simple theory applies to the blogs as well. The main criterion for a startup blog is to look professional, be relevant to the startup product or service and most importantly, it should be designed in an easy-to-read format.

Now if you are using WordPress platform for your startup blog, then you have very less to worry on the design element of your blog. WordPress offers a huge list of free WordPress themes on its directory as well as you can also choose a great yet easily customizable theme from some popular premium WordPress theme directories like WooThemes or ThemeForest.

Remember to choose a theme that is simple for the audience to read with better fonts and color combinations as well as offers easy navigation panel so the readers could easily switch to different posts, categories as well as move to main website to check out the products or services offered by the startup.

5. Use Quality Images

Adding killer headlines for the blog posts would definitely boost the click-through rates of the blog post but if you could also add some quality images then you can double that rate attracting more eyeballs and traffic to your blog.

An image is considered to be equivalent to 1000 words and hence adding an image within the blog post would prompt visitors to click in order to read more. You can simply use a plugin like PhotoDropper and choose from a list of 1000s of photos if you’re looking for quality images for the blog posts.

Keep in mind that building a successful startup isn’t an overnight job so if your startup blog doesn’t pick up instantly then don’t worry just yet.

Simply keep up with the blogging tips for startup blog mentioned above and continue writing amazing content about your startup and the industry. Success will knock at your startup soon.

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