Why You Are Not Doing Any Sales

Are you struggling with sales? Are you doing few to literally no sales? But why? Why you are not doing any sales? Sales are no easy job. While it is really easy to get likes and retweets on your social media profile, it is equally difficult to get some sales. Of course, people are appreciating you for your awesome business idea, but how many of them would actually buy it? How many of them would actually believe in your idea and help you grow?

If you are not doing any sales, don’t get disappointed. Don’t think that there is something wrong with your product. Your product is perfect but your sales team might not be. What if you are the sales guy for your company? Come on! Many CEOs have done this. Every entrepreneur has worked as a sales guy for his own company. And maybe you’re doing it too. But then if you are not doing any sales, I will tell you what’s wrong.

Basically, there are some important things you must be doing to generate sales. A lot of sales. If you miss out even on one of them, you are going to face a heavy loss. Don’t believe me? Do this for a week and then compare your sales with the previous week. If you don’t find the difference, never come to Startup Champ for more advice.

So, what are you doing wrong? What is it which makes you think: why you are not doing any sales?

1. Not trying to help: You have an awesome product. You have put in numerous efforts to get it right and it is working perfectly. And you really think that I should buy it. Why? Why should I spend my hard earned money on something you created? Why should I increase my credit card bills while listening to you? A customer buys a product only when he finds value in it. And customers are really mean people. Yes, I have been focusing a lot on customer satisfaction since the time I joined Startup Champ editing team but the truth is truth – they’re selfish. They would never buy anything that they think they don’t need. Thinking is the key part. No matter they need it or not. But you have to persuade them and make them think that they need your product desperately. They must be forced to think that they can’t live happily anymore without your product. Do this and see you sales chart going up with leaps and bounds.
2. No personalization: When you give your selling pitch, tell a story. Personalize it. Relate it to the brand you represent. Relate it to the people you represent. I used to work in an organization where I needed to convince college students to join the organization I worked for. Yes, they we were not getting out of it. In fact, they would have had to spend their time, efforts and money on the organization. How I did manage to impress them? I tapped the first thing I mentioned and then added my story to it. People love stories and to become a good salesman, you need to be a story teller. Because stories always sell.
3. Make them believe you: Did you prepare a long and impressive presentation for your client? Wow! I hope you notice the sarcasm in my last words. A long and impressive presentation would never bring you sales. Why? Because most of the times when you will be bragging about your product, your customer would be thinking and appreciating your expertise in lying. Seriously, no one believes those computer slides. But people believe other people. So, you presentation cannot make them believe in your product but you can. And instead of making your clients go through the profile, try to build a relationship with them in which they can trust you and your words. That’s what sells. Nothing else.
4. Ask questions: Okay, you switched off your presentation. Nice. Now, you have begun with your lecture. Yep! That’s what it would be if you won’t make it a conversation. Ask questions. Ask some more. Ask some more questions. Who is going to answer them? Let your clients do that work. This is the art persuasion. You need to ask questions in such a way that their answer would always favour you. Of course, sometimes this backfires. For example, I asked the audience of a brand I work about how they don’t like sharing our posts anymore. I expected “Oh! We love sharing your posts” but what I got was “Yeah!  We don’t like sharing your posts. They are boring”. That was a LOL moment but even that was learning for more. Why? One because there was something wrong with my marketing strategy and second, most important, I didn’t ask the question that cleverly. If I had done that, I would have got hundreds of new shares. And if you ask questions cleverly from your clients, you can thousands of new sales.
5. No call to action: you are done with your presentation. You have made them feel that they need your product. You have managed to get their interest in you and they also believe you now. But what’s next? My friend, they are still not going to buy anything. I told you, customers are selfish. What about sales? Tell them. Tell them what they need to do. If you want them to buy your product right then, ask them to. If you want them to indulge in a particular action, ask them. And if you had managed to do the above four things perfectly, they would do exactly what you want (unless you are asking them to strip in office ).

While people always work on technical aspects of sales, marketing and branding, I believe all of these are art. And you cannot learn art. You can practice it and master it.

I told you why you are not doing any sales. I even told you how you can do some sales. In fact, how can you do thousands of sales. It is up to you to practice and master it. So, are you going to do that?  

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